(5) FUNK: DEVO – WHIP IT (1980)
B-Side: Beautiful World (1981)
“When a problem comes along
You must whip it!
Before the cream sits out too long
You must whip it!
When something’s going wrong
You must whip it!”
I say whip it!
Devo is an American new wave music band, best known for their red Energy Dome hats and this 1980 single from their album Freedom of Choice, their signature song and only mainstream hit. As such, they are labelled a one-hit wonder – for shame! – but their achievements and catalogue extend well beyond that, albeit more as cult following. For that matter, band front-man Mark Mothersbaugh has had a prolific career as a composer, notably in film – including the Academy Award-winning “Everything is Awesome” from The Lego Movie.
Devo wasn’t just a band – it was a philosophy! Devo stood for de-evolution – “the band’s part-satirical, part-serious take” on the world, with “their music and stage shows mingling kitsch science fiction themes, deadpan surrealist humor and mordantly satirical social commentary”.
But I said “Whip It” – and whip it good! The intention of the absurdist lyrics isn’t quite as kinky as they sound or listeners have assumed. Among other things, they are a play on “can-do” positive thinking self-help (notably Norman Vincent Peale’s The Power of Positive Thinking). Of course, that didn’t stop Devo playing up the song’s perceived kink in the accompanying (and pioneering) music video, with Mothersbaugh whipping the clothes off a woman on a dude ranch.
“If there was a Hall of Fame for early ’80s New Wave music, Devo’s ‘Whip It’ would be a shoo-in for induction. Undoubtedly the band’s most recognizable song, ‘Whip It’ elevated Devo from an underground art-rock outfit to a (briefly) mainstream pop act, albeit one that still retained its pointed and satirical view of society. And, of course, who can forget the song’s surrealist and now-iconic video that was a staple of MTV during the then-fledgling channel’s early years? The fact that The Simpsons even paid homage to both the song and the video in an episode demonstrates how much ‘Whip It’ has transcended pop culture.”
Whip it good!
As for my B-side, I have a soft spot for their 1981 single “Beautiful World”
And for those hardcore cult Devo fans, here’s some other Devo songs other than their signature hit – and the balance of this hardcore Devo fan’s Top 10 Devo songs:
(3) Freedom of Choice (1980) (from their album of the same name, also featuring Whip It and Girl U Want)
(4) Girl U Want (1980)
(5) Working in the Coal Mine (1981)
(6) Peek A Boo (1982)
(7) Big Mess (1982)
(8) Here to Go (1984)
(9) (I Can’t Get No) Satisfaction” (1977)
(10) Are You Experienced (1984)
Whip it good!
RATING: 4 STARS****
B-TIER (HIGH-TIER)









