Top Tens – History: Top 10 Types of Empire & Imperialism (Special Mention) (11) Cultural Imperialism

Arguably the two most famous and iconic corporate brand logos in the world – Coca-Cola and McDonalds (fair use)

 

 

(11) CULTURAL IMPERIALISM

 

Coca-Colonization and McDonaldization!

Yes, cultural imperialism is much broader than the spread of American corporate brands – extending throughout culture and cultural values or traditions – but Coca-Cola and McDonalds serve (heh) as useful symbols of it, as well as the most recognizable.

In my opinion, however, cultural imperialism is a somewhat nebulous concept, typically co-opted for ideological or political argument rather than to connote anything meaningful.

Sure, empires routinely engage in the acculturation of their imperial subjects, so much so that there’s a whole litany of terms with the suffix “isation” or “ization” for it, such as Romanization for the Roman Empire, Americanization for  the global influence of American culture (including Coca-Cola and McDonalds), and so on.

To the extent that such acculturation is imposed by direct imperial diktat or policy, then it probably counts as cultural imperialism. Outside of that, it is less clear.

For example, cultural imperialism is usually defined in terms of “asymmetrical power” – that is, “it relies on economic, political, or military superiority rather than equal cultural exchange”.

Firstly, however, I’m not sure that “cultural exchange” is ever entirely “equal”, or even what would qualify a “cultural exchange” as “equal”. A better adjective might have been “free” rather than “equal”.

Secondly, and more fundamentally, cultural exchange itself may “rely” on – that is, be influenced or motivated by – “economic, political, or military superiority”, to emulate or achieve that superiority. Indeed, military “superiority” is one of the clearest examples of cultural exchange for such a purpose, particularly if that superiority is based on some technological or organizational development.

Also, as critics of the concept have pointed out, it oversimplifies how imperial subjects or other people interact with “foreign” or imported culture – they often “reinterpret, resist, or localize imported culture rather than passively absorbing it.”

It also overlooks “counter-flows” – that is, the culture imported by an imperial nation from its subjects. For that matter, it overlooks the extent to which imperial nations also routinely practice cultural laissez-faire or tolerance when it comes to their subjects – to minimize disruption and resistance, avoid unnecessary drain on their resources, co-opt local elites, or even from genuine love or respect for local culture among other reasons.

Top Tens – History: Top 10 Empires (Special Mention: Revised) (11) Venetian Republic

 

The Republic of Venice with its Domini de Terraferma and Stato da Mar – its main territories in Italy and overseas by Ariel196 for Wikipedia “Venice” licensed under https://creativecommons.org/licenses/by-sa/4.0/deed.en

 

(11) VENETIAN EMPIRE 

 

Technically it’s the Venetian Republic – La Serenissima or the Most Serene Republic of Venice – as it was another imperial republic in the style of Rome, indeed with quite a few parallels between them.

Of course, the world had moved on from the days that an Italian city-state could dominate the peninsula and then the Mediterranean (and beyond) in the style of Rome, but Venice took a damn good swing at it, punching remarkably above its weight.

The parallels with Rome extend to a similarly legendary founding – the Republic dated its founding back to 697 AD, albeit predated by Venice itself reputed to have been settled by refugees from the Huns and Germanic invaders of the Roman Empire seeking the safety of its islands.

The Republic was founded as the Duchy of Venetia within the eastern Roman Empire’s Exarchate of Ravenna – its leader’s title of Doge originating from the Latin for dux (or duke) as an imperial provincial title. It became increasingly independent as the exarchate crumbled, until effectively achieving de facto independence because of an agreement between the Holy Roman Empire and the eastern Roman Empire.

Its independence corresponded with its rise as an imperial republic in its own right. Venice relied on the tried-and-true methods of a smaller state – particularly city and island states – to punch above its weight, namely naval power fuelled by wealth from maritime trade, as well as cunning and sharp practice in diplomacy. That wealth was also fuelled by its art, craft and manufacture – historian Geoffrey Blainey’s observation that Venice was like the Silicon Valley of its time, in things like glassmaking, has always stuck in my mind.

Indeed, while it resembled Rome’s classical (and imperial) republic, it also followed the classical Greek model of a maritime colonial empire with a focus on its naval power and trade, while in many ways pre-empting the European colonial – and neocolonial – empires of which it was a predecessor.

And like all empires, even maritime or mercantile ones, it was in the business of territorial expansion – “During its history it annexed a large part of north-east Italy, Istria, Dalmatia, the coasts of present-day Montenegro and Albania as well as numerous islands in the Adriatic and eastern Ionian seas. At the height of its expansion, between the 13th and 16th centuries, it also governed the Peloponnese, Crete and Cyprus, most of the Greek islands, as well as several cities and ports in the Mediterranean”.

Of course, its rise as imperial republic caused it to come into conflict with rival Italian city-states, notably Genoa, but also the eastern Roman empire. Venice had a weird love-hate symbiotic-parasitic relationship with the eastern Roman Empire – evolving from an imperial province and vassal in the empire’s reconquest of Italy, to ally and close associate of the empire effectively as its navy and trading house, and ultimately to rival and perfidious adversary in the Fourth Crusade.

In some ways, that symbiosis involved Venice as almost the inversion of Constantinople – the heart of a mercantile empire which waxed and rose, sucking from the blood of the latter as it waned and fell. Although ironically, Venice found its fortune to be little more symbiotic with Constantinople than it would have liked after all – as the rival declining eastern Roman empire was replaced by the new rival rising Ottoman Empire.

Even then, its remarkable to think that Venice as a city-state held its own going toe-to-toe with the Ottoman superpower for four centuries or so of Ottoman-Venetian Wars (that commenced even before the fall of Constantinople), albeit inevitably losing territory to the Ottomans.

The rise of the Ottoman Empire also indirectly prompted one of the primary factors behind the decline (and fall) of the Venetian Republic and the Mediterranean in general – the decline of Mediterranean trade relative to the Atlantic as the latter opened in the European Age of Discovery and conquest of the Americas. Even so, the Venetian Republic endured until 1797 when it finally fell to the French under Napoleon.

Top Tens – Mythology: Top 10 Mythology Horror (2) Ghosts

 

The bedsheet ghost – that common visual representation of ghosts in Western popular culture. And what better illustration for one than a Scooby Doo villain – Phantom from “Hassle in the Castle”, Season 1 episode 3 “Scooby Doo, Where Are You?” (fair use)

 

 

(2) GHOSTS

 

Ghosts – shades, shadows, apparitions, haunts, phantoms or phantasms, poltergeists, spectres, spooks and wraiths – the stuff of folklore, as belief in ancestral spirits or spirits of the dead is nearly universal in world folklore or mythology.

And ghost stories or hauntings are nearly universal as the default plot or premise in horror. Even when the plot of horror fiction does not involve an actual ghost, it tends to involve haunted house or place in one way or another – giving rise to the so-called haunted house problem so that the plot can occur, or why don’t they just leave? (Usually the answer is some variant that they can’t).

The only reason ghosts aren’t in the top spot is because they are a subset, albeit a large one, of my top spot entry of the underworld.

Note their incorporeal nature, which distinguishes them from my next entry for the hungry, corporeal dead.

Not all ghosts are equal. There’s nice or benign ghosts – something you might expect for your own ancestral or familial spirits. And some ghosts are just a**holes. I guess being dead can do that to you. Japanese ghosts – those stringy-haired ghost girls – are particularly nasty, attacking people for no particular reason other than being in the wrong place at the wrong time.

And then you have the weirder, otherwordly “ghosts”, that aren’t even people but things – haunted houses or locations (which are ghostly entities of themselves, apart from any individual ghosts that may be hanging around), ghost ships, ghost trains, and phantom vehicles.